Last updated Apr 10, 2026 by RSS Ingestion
The latest product backed by Night's venture studio emerged out of a partnership between the creator management firm and the fifth most-followed Instagram star in the world. Kylie Jenner has tapped into the world of creator products to launch k2o, a hydration powder filled with beauty-boosting ingredients. Jenner is already one of the world's richest Gen Z entrepreneurs, and k2o will extend her business interests by building off of her vodka soda brand Sprinter. By packing in ingredients like hyaluronic acid and collagen peptides, k2o adds skincare elements to its electrolyte base. The result is a product that's tailor-made for Gen Z festival attendees and other go-getters. Visit Tubefilter for more great stories.