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Kraft Heinz hikes marketing spend 37% as turnaround takes shape | ATDb

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Kraft Heinz hikes marketing spend 37% as turnaround takes shape

Kraft Heinz hikes marketing spend 37% as turnaround takes shape

Marketing DiveMay 7, 2026Peter AdamsRead original

Last updated May 7, 2026 by RSS Ingestion

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The CPG giant highlighted innovations like its new protein-packed Kraft Mac & Cheese and a five-year sponsorship deal with the NFL.