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Koddi and Comcast’s Universal Ads Ink Deal to Target Streaming Ads With Commerce Data | ATDb

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Koddi and Comcast’s Universal Ads Ink Deal to Target Streaming Ads With Commerce Data

Koddi and Comcast’s Universal Ads Ink Deal to Target Streaming Ads With Commerce Data

AdweekMay 5, 2026Kathryn LundstromRead original

Last updated May 5, 2026 by RSS Ingestion

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The tie-up aims to simplify TV buying with first-party audiences.