Keyword Blocking Demonetized More Than Half Of Reuters’ Brand-Safe Stories

Can 2026 be the year advertisers finally let go of their keyword blocklists? News publishers sure hope so. Even brand-safety platforms want advertisers to abandon the antiquated practice of keyword blocking, which is the blunt instrument often blamed for preventing ads from appearing in the news. Arbitrarily avoiding URLs that contain words like “shoot” or […] The post Keyword Blocking Demonetized More Than Half Of Reuters’ Brand-Safe Stories appeared first on AdExchanger.

Last updated Apr 6, 2026 by ATDb automated enrichment