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Jessica Yellin Built News Not Noise on Instagram. Now, YouTube Is the Next Frontier. | ATDb

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Jessica Yellin Built News Not Noise on Instagram. Now, YouTube Is the Next Frontier.

Jessica Yellin Built News Not Noise on Instagram. Now, YouTube Is the Next Frontier.

AdweekApril 16, 2026Trishla OstwalRead original

Last updated Apr 16, 2026 by RSS Ingestion

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The journalist is eyeing formats that keep viewers engaged for longer, she said at Social Media Week.