Iridio Expands Social Media Marketing Portfolio with New Platform Integrations to Boost Multichannel Performance

Iridio is expanding its social media marketing solution to include integrations with Reddit and LinkedIn. Powered by RRD’s proprietary Consumer Graph℠ technology, Iridio identifies the right households through high-precision mapping of 130 million unique household personas. Combining digital display with paid social leads to a 67% higher average featured sales lift compared to social-only campaigns. […]