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IPA Q2 2026 Bellwether: What the Industry Thinks

IPA Q2 2026 Bellwether: What the Industry Thinks

The IPA's Q2 2026 Bellwether Report paints a picture of an industry choosing conviction over caution. Despite a tense geopolitical backdrop, marketing budgets posted a net balance of +6.9%, the second-highest reading in two years. Events once again led the [...] The post IPA Q2 2026 Bellwether: What the Industry Thinks appeared first on ExchangeWire.com.

Last updated Jul 16, 2026 by ATDb automated enrichment

Source
ExchangeWire
Published
Jul 16, 2026
Topic
IPA
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2