Introducing The Netflix Pixel (Netflixel?); FTC Approves The Publicis-LiveRamp Deal

Pixel Me Rollin’  After recent layoffs, Netflix headed into earnings with a fresh pitch to advertisers. On Tuesday, Netflix unveiled what it calls the Netflix Pixel, an add-on to the conversion API (CAPI) it launched in March within the Netflix Ads Suite. The Pixel helps standardize the way marketers measure lower-funnel business outcomes, such as […] The post Introducing The Netflix Pixel (Netflixel?); FTC Approves The Publicis-LiveRamp Deal appeared first on AdExchanger.

Last updated Oct 21, 2026 by ATDb automated enrichment