Intent IQ Launches BidPulseSM, Bringing New Transparency to Identity Accuracy in Programmatic Advertising

New measurement methodology reveals significant accuracy gaps among leading identity providers and provides a transparent framework to independently evaluate results Intent IQ, a leader in identity resolution, recently announced the launch of BidPulseSM, a patent-pending methodology for deterministically measuring the accuracy of online identifiers associated with programmatic bid requests. Available at bidpulse.org, BidPulse provides ongoing […]

Last updated Oct 13, 2026 by ATDb automated enrichment