Instagram’s new app is yet another riff on Snapchat

Stop me if you've heard this one before: Instagram is copying Snapchat. The latter app is known for posts that disappear after a set period of time, and Instagram has spent the past decade honing its version of that format. Now, the Meta-owned app is doubling down on its copycat behavior. A new app called Instants is based around disappearing posts that have minimal editing. Visit Tubefilter for more great stories.

Last updated Apr 24, 2026 by ATDb automated enrichment · Connections updated May 3, 2026