Instagram Head of Product Design Explains Thinking Behind That New Logo and Responds to Critics: ‘It’s Important for Us to Embrace the Future’

Instagram rolled out a new logo last week — which instantly drew jeers from some users. One of the top criticisms was that the cursive-style “s” in the updated wordmark confusingly looks like a “z,” leading to a flood of jokes about the new “Instagzam.” Instagram director of product design Jasmine Probst, who was one […]

Last updated Aug 17, 2026 by ATDb automated enrichment