Last updated Feb 18, 2026 by jonholm
Instacart's advertising business crossed $1 billion in annual revenue, making it one of the fastest-growing retail media networks. The company reported that 90% of CPG brands on its platform now use its advertising products, with particular strength in sponsored product placements.
Instacart's advertising business crossed $1 billion in annual revenue, making it one of the fastest-growing retail media networks. The company reported that 90% of CPG brands on its platform now use its advertising products, with particular strength in sponsored product placements.