Instacart Ads Platform Surpasses $1 Billion in Annual Revenue

Instacart's advertising business crossed $1 billion in annual revenue, making it one of the fastest-growing retail media networks. The company reported that 90% of CPG brands on its platform now use its advertising products, with particular strength in sponsored product placements.

Last updated Feb 18, 2026 by the ATDb Editorial Team · Connections updated Feb 28, 2026