Instacart Ads Platform Reaches 8,000 Active Advertisers
Last updated Feb 18, 2026 by the ATDb Editorial Team · Connections updated Feb 28, 2026
Summary
Instacart's advertising platform has grown to 8,000 active advertisers, up from 6,000 in 2024. The company has expanded its shoppable video ads and introduced new attribution capabilities that link ad exposure to in-store and online purchases.
Details
Instacart's advertising platform has grown to 8,000 active advertisers, up from 6,000 in 2024. The company has expanded its shoppable video ads and introduced new attribution capabilities that link ad exposure to in-store and online purchases.