Instacart Ads Platform Reaches 8,000 Active Advertisers

Instacart's advertising platform has grown to 8,000 active advertisers, up from 6,000 in 2024. The company has expanded its shoppable video ads and introduced new attribution capabilities that link ad exposure to in-store and online purchases.

Last updated Feb 18, 2026 by the ATDb Editorial Team · Connections updated Feb 28, 2026