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Inside the NBA’s Strategy for Big Brand Plays During All-Star Weekend | ATDb

Inside the NBA’s Strategy for Big Brand Plays During All-Star Weekend

AdweekFebruary 13, 2026Bill BradleyRead original

Last updated Feb 13, 2026 by RSS Ingestion

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The NBA's svp of marketing partnerships reveals how brands such as Google, DoorDash, and Amex are showing up at All-Star.