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Inside the messy middle of January Digital agency’s AI adoption

Inside the messy middle of January Digital agency’s AI adoption

The promise of AI efficiency versus the messy, financial-based reality is creating ongoing tension as the industry continues to debate whether AI expedites work, scales creative and curbs costs. “Whether or not it does or doesn’t is still completely all over the place,” said Vic Drabicky, founder and CEO at January Digital, an independent media […]

Last updated Jun 9, 2026 by ATDb automated enrichment

Source
Digiday
Published
Jun 9, 2026
Topic
January Digital
Mentions
1