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Inside American Eagle’s latest bet on Sydney Sweeney for its summer campaign | ATDb

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Inside American Eagle’s latest bet on Sydney Sweeney for its summer campaign

Inside American Eagle’s latest bet on Sydney Sweeney for its summer campaign

Retail DiveApril 15, 2026Jessica HammersRead original

Last updated Apr 15, 2026 by RSS Ingestion

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Chief Marketing Officer Craig Brommers details the next chapter of a tie-up that proved highly successful — and controversial — for the Gen Z denim retailer.