IAB Tech Lab Releases Seller Defined Audiences Framework 2.0

IAB Tech Lab has released version 2.0 of its Seller Defined Audiences framework, introducing new standards for first-party data activation in programmatic advertising. The update includes enhanced privacy controls and interoperability standards for publisher audience segments.

IAB Tech Lab has released version 2.0 of its Seller Defined Audiences framework, introducing new standards for first-party data activation in programmatic advertising. The update includes enhanced privacy controls and interoperability standards for publisher audience segments.