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IAB Tech Lab Releases Seller Defined Audiences Framework 2.0

Street FightFebruary 7, 2025Stephanie MilesRead original

Last updated Feb 27, 2026 by the ATDb Editorial Team · Connections updated Feb 28, 2026

Summary

IAB Tech Lab has released version 2.0 of its Seller Defined Audiences framework, introducing new standards for first-party data activation in programmatic advertising. The update includes enhanced privacy controls and interoperability standards for publisher audience segments.

Details

IAB Tech Lab has released version 2.0 of its Seller Defined Audiences framework, introducing new standards for first-party data activation in programmatic advertising. The update includes enhanced privacy controls and interoperability standards for publisher audience segments.