IAB Announces Most Significant Update in Years to Multi-State Privacy Agreement

NEW YORK, NY, March 4, 2026 — Interactive Advertising Bureau (IAB), the leading trade association for the digital advertising industry, today announced significant updates to its Multi-State Privacy Agreement (MSPA), representing the most substantive amendments to the framework since 2023. The updates are designed to aid advertisers’ compliance and business objectives by simplifying privacy law … Continued The post IAB Announces Most Significant Update in Years to Multi-State Privacy Agreement appeared first on IAB.