How ‘Wrapped’ Insights Become Audience Segments

Has Spotify ever described your musical taste as “yacht rock coastal grandmother” or “divorced dad hipster”? Even if Spotify’s very specific-sounding labels don’t exactly describe who you are, they probably accurately capture the vibe of your listening habits – and help explain why its daily personalized playlists and its annual Wrapped listening summaries are so […] The post How ‘Wrapped’ Insights Become Audience Segments appeared first on AdExchanger.