How WPP aims to cut down agency complexity with its Elevate28 strategy | ATDb
How WPP aims to cut down agency complexity with its Elevate28 strategy
Marketing DiveFebruary 27, 2026Peter AdamsRead original
Last updated Feb 27, 2026 by RSS Ingestion
Details
A cost-savings plan will impact jobs, but the agency network plans to reinvest in talent in areas like commerce, analytics and influencers, executives indicated.