Companies People Deals & Moves News Insights Compare Categories Explorers Ask Submit Beta

The comprehensive database of advertising technology companies, people, and industry news.

Explore

Companies
People
Deals & Moves
News
Categories

Tools

Search
Compare
Insights
Explorers

Community

Contributors
Submit
Community Guidelines
Help Center

© 2026 ATDb. All rights reserved. · Logos provided by Logo.dev

Privacy Terms Cookies

How to build a branded microdrama—the CMO playbook from Marc Jacobs, Crocs and more | ATDb

Home
News
How to build a branded microdrama—the CMO playbook from Marc Jacobs, Crocs and more

How to build a branded microdrama—the CMO playbook from Marc Jacobs, Crocs and more

Ad AgeMay 8, 2026Gillian FollettRead original

Last updated May 8, 2026 by RSS Ingestion

Details

MCoBeauty, Bilt and Marc Jacobs have all debuted microdramas in the past year, each generating millions of views.