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How this protein soda is marketing to everyday consumers in the GLP-1 era | ATDb

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How this protein soda is marketing to everyday consumers in the GLP-1 era

How this protein soda is marketing to everyday consumers in the GLP-1 era

Ad AgeMarch 11, 2026Jon SpringerRead original

Last updated Mar 11, 2026 by RSS Ingestion

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CMO Dave Cohen discusses the protein boom in the beverage aisle and SkyPop's marketing gameplan.