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How RPA won Yuengling—behind the agency’s first big campaign for the beer brand | ATDb

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How RPA won Yuengling—behind the agency’s first big campaign for the beer brand

How RPA won Yuengling—behind the agency’s first big campaign for the beer brand

Ad AgeMay 5, 2026Jon SpringerRead original

Last updated May 5, 2026 by RSS Ingestion

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A stagnating beer market has pushed Yuengling to more clearly define what it stands for.