Last updated Mar 10, 2026 by RSS Ingestion
NBCU used this year’s Olympic Winter Games to lean further into programmatic buying for live sports at scale. NBCU also made Olympics inventory available through Comcast’s Universal Ads self-serve platform for the first time and used AI for creative review and campaign optimization in near real time. The post How Programmatic – And AI – Took Over The 2026 Winter Olympics appeared first on AdExchanger.