Last updated Mar 18, 2026 by RSS Ingestion
Audience preferences are constantly evolving. So why not ads that evolve in real time, too? No, really. Media agency Multiply claims to have “self-learning ads” and proprietary AI software that tracks real-time signals to understand performance and brand sentiment. It develops new versions of ads for B2B companies accordingly based on the most recent data […] The post How One Agency Startup Uses Real-Time Data To Develop Real-Time Ads appeared first on AdExchanger.