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How Nike’s Boston Marathon ad exposed a gap in disability fluency

How Nike’s Boston Marathon ad exposed a gap in disability fluency

Articleadage.com

Nike’s Boston Marathon window ad sparked backlash and competitor gains, underscoring why brands need true disability cultural fluency—not just accessible products.

Last updated Apr 24, 2026 by ATDb automated enrichment

Source
Ad Age
Published
Apr 24, 2026
Topic
Nike
Mentions
1