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How Nike’s Boston Marathon ad exposed a gap in disability fluency | ATDb

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How Nike’s Boston Marathon ad exposed a gap in disability fluency

How Nike’s Boston Marathon ad exposed a gap in disability fluency

Ad AgeApril 24, 2026Kelsey LindellRead original

Last updated Apr 24, 2026 by RSS Ingestion

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Nike’s Boston Marathon window ad sparked backlash and competitor gains, underscoring why brands need true disability cultural fluency—not just accessible products.