How Generative AI Is Reshaping Creative Optimization Platforms: A Vendor Landscape Review

Gartner maps the emerging landscape of AI-native creative optimization platforms, distinguishing between legacy dynamic creative optimization vendors adding generative layers and pure-play AI creative startups. The report evaluates capabilities across personalization depth, brand safety guardrails, and integration with major DSPs.

Gartner maps the emerging landscape of AI-native creative optimization platforms, distinguishing between legacy dynamic creative optimization vendors adding generative layers and pure-play AI creative startups. The report evaluates capabilities across personalization depth, brand safety guardrails, and integration with major DSPs.