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How Fanta’s new Haunted Universe helps turn Halloween into a platform

How Fanta’s new Haunted Universe helps turn Halloween into a platform

The Coca-Cola brand’s 2025 Halloween campaign delivered 10 billion impressions with significant engagement and impact on sales.

Last updated Aug 24, 2026 by ATDb automated enrichment

Source
Marketing Dive
Published
Aug 24, 2026
Topic
Fanta
Mentions
2