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How E.l.f. Beauty is using AI to alleviate the workload of its workforce | ATDb

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How E.l.f. Beauty is using AI to alleviate the workload of its workforce

How E.l.f. Beauty is using AI to alleviate the workload of its workforce

DigidayApril 1, 2026Anna HenselRead original

Last updated Apr 1, 2026 by RSS Ingestion

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E.l.f. Beauty's chief digital officer, Ekta Chopra, shared the four pillars that guide the beauty brand's approach to AI implementation.