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How Doritos and Ulta Used TikTok Clubhouse As a Super Bowl Second-Screen Power Play

How Doritos and Ulta Used TikTok Clubhouse As a Super Bowl Second-Screen Power Play

Articleadweek.com

As Super Bowl advertising becomes less about a single TV moment and more about real-time cultural participation, brands are increasingly investing in influence that plays out off of the broadcast. […]

Last updated Feb 10, 2026 by ATDb automated enrichment

Source
Adweek
Published
Feb 9, 2026
Topic
TikTok
Mentions
1

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