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How Coca-Cola’s World Cup marketing is ‘de-averaging at scale’

How Coca-Cola’s World Cup marketing is ‘de-averaging at scale’

North America CMO Shakir Moin explains how the soda giant is fostering hyper-personalized consumer engagement around a global opportunity.

Last updated Mar 18, 2026 by ATDb automated enrichment

Source
Marketing Dive
Published
Mar 18, 2026
Topic
Coca-Cola
Mentions
1