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How Coca-Cola embraces a challenger mindset to market Mr. Pibb | ATDb

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How Coca-Cola embraces a challenger mindset to market Mr. Pibb

How Coca-Cola embraces a challenger mindset to market Mr. Pibb

Marketing DiveMarch 20, 2026Chris KellyRead original

Last updated Mar 20, 2026 by RSS Ingestion

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The beverage giant enlisted NBA legend Scottie Pippen to confront misconceptions about the recently relaunched soda brand.