How Apparel Brand Tuckernuck Devised The ‘Why’ Behind Its CTV Ad Performance

Brands should be able to see all of their own data. That doesn’t sound like a controversial statement. However, many ad platforms obscure parts of their clients’ data because the results are unpromising, discreditable or difficult to convey, according to Dan Larkman, CEO and founder of performance CTV tech company Keynes. Keynes’ goal is to […] The post How Apparel Brand Tuckernuck Devised The ‘Why’ Behind Its CTV Ad Performance appeared first on AdExchanger.