How Amazon Ads Plans To Make Programmatic Simple Without Taking Control From Marketers

Amazon Ads VP Kelly MacLean on how AI helps marketers connect the dots across the customer journey, with lower costs and better delivery in early tests. Programmatic was supposed to make buying ads easier. For plenty of marketers, though, it made things more complicated. Amazon Ads thinks AI can finally close that gap. On this […] The post How Amazon Ads Plans To Make Programmatic Simple Without Taking Control From Marketers appeared first on AdExchanger.

Last updated Oct 19, 2026 by ATDb automated enrichment