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How AI could disrupt retail media’s $38 billion search ad market

How AI could disrupt retail media’s $38 billion search ad market

ChatGPT and other AI chatbots could divert shoppers from retailer sites, putting the $38B retail search market at risk.

Last updated Mar 9, 2026 by ATDb automated enrichment

Source
Digiday
Published
Mar 9, 2026
Topic
ChatGPT
Mentions
1