How Advertisers Can – And Cannot – Get In Front Of Chatbot Shoppers

I’m not a major LLM user, in general, though I often put some generic shopping prompts through the major systems (ChatGPT, Gemini and Claude, namely) to see what comes out the other side. Mostly it makes me curious about how a big brand marketer might see these theoretical (and real) customer journeys play out in […] The post How Advertisers Can – And Cannot – Get In Front Of Chatbot Shoppers appeared first on AdExchanger.