How a precise timing structure drives material differences in marketing efficiency

Jesse Math, vp of strategic partnerships, Keen Decision Systems The marketing calendar itself is simple. Brands need to invest in the typical tentpole events like Prime Day, back-to-school and the holidays. They also have their own key sales periods, like the beginning of the winter season for a company that makes jackets or for a […]

Last updated Feb 13, 2026 by ATDb automated enrichment · Connections updated Feb 28, 2026