Higher Programmatic CPMs Drove 44% Revenue Growth For The Guardian US

Conversations around publisher revenue have been gloom and doom over the past couple of years. But here’s a bit of good news: The Guardian US grew its programmatic revenue by 44% year over year in February. That’s an outlier in a market where many publishers are grappling with AI-driven shifts in search behavior and stubbornly […] The post Higher Programmatic CPMs Drove 44% Revenue Growth For The Guardian US appeared first on AdExchanger.