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Hershey Bets on AI Agents to Fix Its $2 Billion Marketing Blind Spot | ATDb

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Hershey Bets on AI Agents to Fix Its $2 Billion Marketing Blind Spot

Hershey Bets on AI Agents to Fix Its $2 Billion Marketing Blind Spot

AdweekApril 27, 2026Trishla OstwalRead original

Last updated Apr 27, 2026 by RSS Ingestion

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The confectionery giant is partnering with Mutinex and Tracer to modernize MMM with agentic AI, compressing timelines and reshaping how it allocates media budgets.