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Heineken raises a glass to connecting via shared musical tastes

Heineken raises a glass to connecting via shared musical tastes

At Coachella, the brand’s Clinker band will sync data from Spotify and YouTube music and light up when similarities are found between consumers’ interests.

Last updated Apr 2, 2026 by ATDb automated enrichment

Source
Marketing Dive
Published
Apr 2, 2026
Topic
Heineken
Mentions
3

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