Have you heard? Noah Beck becomes a ‘Baywatch’ heartthrob while tic-tac-toe becomes an esport.

Each week, we handpick a selection of stories to give you a snapshot of trends, updates, business moves, and more from around the creator industry. This week, a TikToker hits the beach (and network TV) as part of an anticipated reboot, a Paul brother receives a presidential stamp of approval, and gamers compete in the realm of noughts and crosses. Noah Beck joins the cast of FOX's Baywatch reboot. The TikTok star will portray a "rookie lifeguard" in the upcoming reboot of the classic Pamela Anderson/David Hasselhof series. Beck showed off his acting skills (and his smoldering looks) on Tubi's Sidelined: The QB and Me. Now he's headed to another FOX-owned network as part of an ensemble cast. Visit Tubefilter for more great stories.