Last updated Apr 16, 2026 by RSS Ingestion
The IAB’s 2026 Connected Commerce Summit in New York City felt to me like the retail media industry’s first sit-down explanation to a child who is now a “big kid” and must act accordingly. Not the birds-and-bees-type conversation by any means (we’ll save that for the consolidation phase in the future). But an important reality check. […] The post Hard Truths For Retail Media At The IAB Connected Commerce Summit appeared first on AdExchanger.