GumGum Study: Only 4% of UK Marketers Surveyed Say Behavioural Data is Key to Ad Effectiveness

GumGum, The Mindset Company™ transforming advertising, has released a groundbreaking new study that shows only 4% of UK marketers believe behavioural data is key to ad effectiveness, as the majority of brands turn to context and mood as levers of [...] The post GumGum Study: Only 4% of UK Marketers Surveyed Say Behavioural Data is Key to Ad Effectiveness appeared first on ExchangeWire.com.

Last updated Oct 26, 2026 by ATDb automated enrichment