GSTV’s Kristina Lutz: Gen Z is Looking for Discovery Beyond Social in the Real World

NEW YORK — Physical shopping experiences are far from dead for younger consumers, despite the view that Gen Z lives are primarily lived within the confines of TikTok. That realization is reshaping how brands think about the consumer journey. But there’s a sticking point: how can brands tap into authentic discovery moments that balance digital [...]

Last updated Apr 20, 2026 by ATDb automated enrichment