GroupM Forecasts Global Ad Spend to Reach $1.1 Trillion in 2025

GroupM released its latest advertising expenditure forecast predicting global ad spend will reach $1.1 trillion in 2025, with digital advertising accounting for 72% of total spend. Retail media is expected to grow 25% while traditional media continues to decline.

GroupM released its latest advertising expenditure forecast predicting global ad spend will reach $1.1 trillion in 2025, with digital advertising accounting for 72% of total spend. Retail media is expected to grow 25% while traditional media continues to decline.