Google’s ads are reaching consumers “across every touchpoint” — including live sports

YouTube used its NewFronts pitch to highlight some improvements to its creator partnerships hub, but that's not the only Google-owned marketing service getting a glow-up. The tech giant is also improving its campaign management solution, Display and Video 360. The goal is to let advertisers target a variety of formats -- including live sports. Stop me if you've heard this one before: Many of Google's latest ad enhancements utilize AI. Gemini will provide automated assistance to campaign managers by curating media packages. Visit Tubefilter for more great stories.