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Google to Phase Out Third-Party Cookies in Chrome by End of 2024, Announces Privacy Sandbox Timeline

The Wall Street JournalJanuary 18, 2025Patience HagginRead original

Last updated Feb 20, 2026 by the ATDb Editorial Team · Connections updated Feb 28, 2026

Summary

Google announced a revised timeline for deprecating third-party cookies in Chrome, with full phase-out scheduled for Q4 2024. The company also released updated Privacy Sandbox APIs for advertisers to test alternative targeting methods.

Details

Google announced a revised timeline for deprecating third-party cookies in Chrome, with full phase-out scheduled for Q4 2024. The company also released updated Privacy Sandbox APIs for advertisers to test alternative targeting methods.