Going Global? Contextual AI Needs To Be Your Strategy

In the rush to scale globally, US brands are often content with “accidental attention.” But attention isn’t a lottery; it’s a strategy that requires a deep familiarity with context in real time. Let’s say a big brand or agency in the US or UK is launching campaigns across dozens of global markets. Exciting on paper. […] The post Going Global? Contextual AI Needs To Be Your Strategy appeared first on AdExchanger.