GMMB’s Erica Monteith: Political Campaigns ‘Can’t Afford to be Locked Into a Single Workflow’
Articlebeet.tv
Political advertising is completely unrecognizable from past generations’ expectations of whistle stops and seasonal local TV buys. The always-on nature of politics in an era of intense polarization, razor thin margins in Congress, and now the influence of artificial intelligence tools requires flexible open architecture that integrates multiple data partners, verification tools, and measurement systems [...]
Last updated Apr 28, 2026 by ATDb automated enrichment