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Gen Z media strategy—how brands determine spend across social, AI and commerce | ATDb

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Gen Z media strategy—how brands determine spend across social, AI and commerce

Gen Z media strategy—how brands determine spend across social, AI and commerce

Ad AgeMarch 16, 2026Brandon DoerrerRead original

Last updated Mar 16, 2026 by RSS Ingestion

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Here’s where media buyers are investing to reach Gen Z consumers.